Since its birth in 1942, the nonprofit Ad Council viewed its public service advertising campaigns as important propaganda weapons to fight communism. The 1961 Peace Corps program trained newly recruited volunteers to recognize communist propaganda tactics abroad and guard against them. Both institutions used direct language when discussing communism in their internal documents but made no mention of communism in the outward facing Peace Corps campaign press releases, fact sheets and advertisements. Instead, each used bridging language where the theme of promoting democracy abroad created a contextual meaning based on myths about heroes, frontier conquest, adventure, and renewal. The bridging language allowed the Peace Corps to use the ad campaign to recruit volunteers as adventure heroes promoting democratic values on new frontiers while artfully masking the true purpose of the program—to help the John F. Kennedy administration slow or halt the march of communism in the Third World.